Taboola Policy
Information about content recommendations and native advertising
Last updated: April 13, 2026
Drofizy Ltd ("we", "us", "our") uses Taboola's content recommendation and native advertising services to provide relevant content suggestions to our website visitors. This policy explains how Taboola operates on our website and your choices regarding these services.
1. What is Taboola?
Taboola is a content discovery platform that powers recommendations on websites across the internet. You may see Taboola widgets on our pages labelled as "Recommended for You", "You May Also Like", or similar headings. These widgets suggest articles, videos, and other content from various publishers that may be of interest based on your browsing patterns.
2. How Taboola Works
Taboola uses technology to analyse your interactions with content and provide personalised recommendations. The system considers factors such as:
- Content you have viewed on our website
- Content categories you have shown interest in
- General browsing patterns (not personally identifiable information)
- Device type and general geographic location
Taboola does not collect personally identifiable information (such as your name, email address, or phone number) through its recommendation widgets unless you voluntarily provide such information.
3. Data Collection and Cookies
Taboola uses cookies and similar technologies to:
- Understand which content recommendations are most relevant to users
- Measure the effectiveness of content recommendations
- Prevent showing the same recommendations repeatedly
- Improve the relevance of future recommendations
The cookies used by Taboola may include:
| Cookie Name | Purpose | Duration |
|---|---|---|
| taboola_session_id | Tracks session for recommendation delivery | Session |
| taboola_user_id | Anonymous user identification for recommendations | 1 year |
| trc_cookie_storage | Stores recommendation interaction data | 1 year |
4. Your Choices and Opt-Out Options
You have several options to control Taboola's data collection and personalised recommendations:
4.1 Taboola Opt-Out
You can opt out of Taboola's personalised recommendations by visiting Taboola's Privacy Policy page and following the opt-out instructions. Please note that opting out does not mean you will no longer see recommendations; it means the recommendations will not be personalised based on your browsing history.
4.2 Browser Settings
You can manage cookies through your browser settings:
- Block third-party cookies
- Clear existing cookies
- Use private or incognito browsing modes
Please note that disabling cookies may affect the functionality of content recommendations and other website features.
4.3 Do Not Track
Some browsers offer a "Do Not Track" (DNT) feature. Taboola respects DNT signals where technically feasible and legally required.
4.4 Industry Opt-Out Tools
You can also use industry-wide opt-out tools:
- Your Online Choices - European self-regulatory programme
- Network Advertising Initiative - US-based opt-out
5. Advertising and Sponsored Content
Some recommendations displayed through Taboola may be sponsored content or native advertising. These are clearly labelled with terms such as "Sponsored", "Ad", "Promoted", or similar indicators. Sponsored content is paid for by third-party advertisers and links to external websites not operated by SoundVault.
SoundVault does not endorse and is not responsible for the content, products, or services promoted through sponsored recommendations. We encourage you to review the privacy policies of any external websites you visit through Taboola recommendations.
6. Data Sharing
Taboola may share aggregated, anonymised data with:
- Content publishers to improve recommendation relevance
- Advertisers to measure campaign effectiveness
- Service providers who assist in operating the platform
Taboola does not sell your personal information to third parties.
7. Security and Data Protection
Taboola implements industry-standard security measures to protect the data it collects. However, no internet transmission is completely secure. Taboola's data practices are governed by its own Privacy Policy, which we encourage you to review.
8. Children's Privacy
Taboola's services are not intended for children under 16 years of age. We do not knowingly collect data from children, and Taboola widgets are configured to comply with applicable regulations regarding children's online privacy.
9. International Data Transfers
Taboola operates globally and may process data in countries outside the UK and European Economic Area. Taboola ensures appropriate safeguards are in place for such transfers, including Standard Contractual Clauses.
10. Changes to This Policy
We may update this Taboola Policy as the service evolves or as regulations change. Changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
11. Taboola's Privacy Policy
For comprehensive information about Taboola's data practices, please review Taboola's Privacy Policy and Taboola's Cookie Policy.
12. Contact Information
If you have questions about Taboola on our website or this policy, please contact:
Data Protection Officer
Drofizy Ltd
71-75 Shelton Street, Covent Garden
London, WC2H 9JQ
Email: [email protected]
Phone: +44 20 7946 0958
13. Related Policies
For more information about our data practices, please also review our Privacy Policy and Cookie Policy.